Photographs of floral designs can often be the only record of a beautiful design or concept. In this workshop students will learn how to take a professional still life photo using a traditional SLR camera and their iPhone, as well as learn how good photos impacts marketing, branding and client outreach.
In the morning students will learn marketing and branding 101 including the four C’s of marketing, press releases, content marketing and how to make a strategic plan with great visuals and clear, accurate messaging.
Following lunch, students will focus on photography and the tips and tricks to help make a good photo great. After the discussion and lecture, students will have the opportunity to get behind the camera, shoot their own photos, edit the image and create a visual campaign.
Photo by @alajamie
Jamie Jamison lives in Youngstown, Ohio and Chautauqua, NY. Jamie is a natural light and still-life photographer with a passion for flowers, vintage finds and handmade treasures. As an Instagram Influencer, she connects with other floral enthusiasts and has inspired people throughout the world with her uplifting photos and her hashtag #petalsandprops has received over 264k tags! Jamie’s work extends beyond floral photography as she shares her marketing, communication, and photography experience with businesses. She is a social media content manager and provides Instagram coaching, photography and styling for businesses as well works as a brand partner with several national companies. Jamie is a communication Instructor at Youngstown State University and was awarded the 2019 Part-Time Teaching Excellence Award. She was a featured speaker at DOYO Live, YSU Brown Bag Series and the Youngstown Incubator Women Entrepreneur Program. Her work has appeared in Somerset Life, Bella Grace Magazine, Somerset Digital Studio, Somerset Memories, Artful Blogging, Somerset Studio Gallery, Somerset Apprentice, and the Torpedo Factory Target Gallery. Jamie teaches the Floral Photography and Content Marketing course at FlowerSchool.